Brand Design
The Seed List
Rebrand
Complete brand identity transformation for an early-stage startup accelerator, including visual systems, design guidelines, and digital touchpoints.
The Challenge
The Seed List needed a brand identity that would resonate with early-stage founders while establishing credibility in the accelerator space. The existing brand lacked cohesion and failed to communicate the organization's value proposition effectively.
Research & Strategy
I conducted stakeholder interviews, competitive analysis, and user research to understand what resonates with early-stage founders. Key insights included:
- • Founders value authenticity over corporate polish
- • Clear communication of accelerator benefits is critical
- • Visual consistency builds trust and professionalism
- • The brand should feel accessible yet expert
The Solution
I developed a comprehensive brand system including logo refresh, color palette, typography system, brand voice guidelines, and application templates. The new identity balances approachability with professionalism, using bold typography and a vibrant yet sophisticated color scheme.
Deliverables
Visual Identity
- • Logo system & variations
- • Color palette & usage
- • Typography guidelines
- • Icon & illustration style
Applications
- • Website design system
- • Presentation templates
- • Social media assets
- • Brand guidelines PDF
Impact
The rebrand successfully positioned The Seed List as a credible, founder-friendly accelerator. The new brand system has been implemented across all touchpoints, creating a cohesive experience that resonates with their target audience.